Area 3 (‘Society’): Improve on-farm practices to enhance consumer acceptability and address societal challenges associated with animal welfare, product quality and safety, biodiversity and provision of ecosystem services
We are interested to collaborate with European partners with expertise in sustainable livestock production systems to analyze the consumers' and the farmers' attidude and acceptance of these systems in different countries. We want to research promoting and prohibiting factors which support the implementation.
The South Westphalia University of Applied Sciences (FHSWF) has been ranked amongst the leaders
in the well-known "University ranking list" produced by the Centre for Higher Education Development
(CHE). About 10,500 Students attend courses at 5 locations in engineering, natural sciences,
information technology, business administration and agricultural economics. FHSWF is the contact
for industry, agriculture and trade in many of the latest technology and process sectors for its region
and beyond. Research and business are successfully linked to each other in common projects and
act as partners for innovative and technological advice. The agricultural department has a history of
more than 80 years in academic teaching and research, graduates report that they are well equipped
for both: academic success as well as career in the business world.
The subdepartment of Agricultural Economics has many years of research experience in agricultural markets, marketing, social research (qualitatively and quantitatively) and value chain analysis in different international contexts. We research
the effects of economic and social changes on agricultural value chains. An actual project deals with demands of the society on animal husbandry in Germany. A special focus lies on the farmers’ attitude towards different livestock production systems and the implementation of innovative programs.